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71984Industry_News193171752/Articles/Industry_NewsNews Updates
43572017BNP_GUID_9-5-2006_A_1000000000000026271118622821862282BNP_GUID_9-5-2006_A_100000000000002594565142008 February120184200000012029652000004100145541001455BNP_GUID_9-5-2006_A_10000000000000259467NPM_200802.jpg/NPM/Home/Images/NPM_200802.jpgLAUNCH: Marketing Trends: M&M's go green for Valentine's DayLAUNCH-Marketing-Trends-M-M-s-go-green-for-Valentine-s-Day1202842920000Mars Snackfood U.S. is proclaiming green the new color of love this Valentine's Day as the brand celebrates the myths, rumors and innuendo surrounding green M&M'S Chocolate Candies. false861215725344BNP_GUID_9-5-2006_A_100000000000002627194357201730What is it about The Green Ones?Legend has it The Green Ones are an aphrodisiac; rumors of their special powers have been circulating since the '70s. In fact a certain perm-bearing early '80s rock star had it in his contract for three pounds of Green M&M'S Chocolate Candies backstage for, uh, "inspiration." The Green Ones have even made it into outer space. Green M&M'S Chocolate Candies have been requested on 31 space shuttle flights.8215725340BNP_GUID_9-5-2006_A_10000000000000262712435720170Mars Snackfood U.S. is proclaiming green the new color of love this Valentine's Day as the brand celebrates the myths, rumors and innuendo surrounding green M&M'S Chocolate Candies. In support of this bold and fun declaration, retail establishments across the country will display limited edition all-green M&M'S amidst a sea of traditional red and pink products. Consumers can find the all-green M&M'S in packages from January 2008 through the Valentine's holiday.8215725343BNP_GUID_9-5-2006_A_100000000000002627174357201720Consumers Can Celebrate The Green Myth OnlineBy visiting <a href="http://www.mms.com">www.mms.com</a>, consumers and fans will be able to demonstrate their love for green and learn more about the lady behind the legend. The interactive site will offer consumers the opportunity to join the green M&M'S community by sharing their own experiences with the candy, as well as seek advice from Ms. Green on how people can get their lovers' mojo motoring. Consumers can also send Ms. Green E-Valentine's to significant others and secret crushes and online "green smooches" from the lady herself.8215725348BNP_GUID_9-5-2006_A_100000000000002627274357201740The Lore of GreenThe color green has a strong place in history, long associated with love and fertility. Green is also associated with energy, youth, growth, hope and new life. In the 15th century, green was the preferred color for wedding attire and the Celtic symbol of fertility was The Green Man. Today, green is considered an emotional stabilizer and pituitary stimulant.
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<a href="http://www.mms.com">M&M'S</a>
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<a href="http://www.mars.com">Mars Snackfood US</a>
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Hackettstown, N.J.8215725341BNP_GUID_9-5-2006_A_100000000000002627144357201710Ms. Green in a Starring RoleThe flirtatious, alluring, and confident Ms. Green M&M'S brand character will appear on packages along with a disclaimer that states: Consumption of The Green Ones may result in elevated romance levels. If you experience this effect, contact your significant other immediately.871984Industry_News193171752/Articles/Industry_NewsNews Updates
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