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71984Industry_News193171752/Articles/Industry_NewsNews Updates
43583310BNP_GUID_9-5-2006_A_10000000000000342193Cruzan launches guava-flavored spirit Cruzan-launches-guava-flavored-spirit1211382660000Adding to its product portfolio of premium and flavored rums, Cruzan Rum introduces Cruzan Guava just in time to shake up summer cocktails. Adding to its product portfolio of premium and flavored rums, Cruzan Rum introduces Cruzan Guava just in time to shake up summer cocktails. false8393215744819BNP_GUID_9-5-2006_A_10000000000000342212435833100Adding to its product portfolio of premium and flavored rums, Cruzan Rum introduces Cruzan Guava just in time to shake up summer cocktails. A leader in flavored rum innovation, Cruzan introduced a guava-flavored spirit with a distinct character of fresh guava, tropical fruits and fresh berries. Cruzan Guava is a rich, smooth and fruity spirit that complements the brand's flavor portfolio.Flavored rums are the second-fastest growing segment of the rum category, growing nearly twice as fast as unflavored rums, and Cruzan has dominated the marketplace with new flavors that appeal to consumers and bartenders, such as Black Cherry (introduced in 2007) and Guava in 2008. Guava originally gained popularity in Latin America where the fruit is found in abundance, and has quickly gained popularity in the U.S., where it is poised to be the next mainstream tropical flavor. <br><br>New Cruzan Guava joins a diverse portfolio of premium rum products, including super premium, light, dark and flavored rums. <br><br>Cruzan Guava Rum will be available at spirits retailers nationwide for a suggested retail price of $11.99 per 750 ml bottle. Cruzan Guava is the ninth variety in the Cruzan flavored rum family, which also includes Black Cherry, Coconut, Mango, Pineapple, Banana, Citrus, Raspberry and Vanilla. <br><br>Most flavors are available in 50 ml, 200 ml, 375 ml, 750 ml, 1.0 L and 1.75L bottles containing 27.5 percent alcohol (55 proof). <br><br><a href="link:http://www.cruzanrum.com"> Cruzan Rum</a><br><br>872796New_Products_At_Retail193171752New Products At Retail71984Industry_News193171752/Articles/Industry_NewsNews Updates74513Launch193171752Launch
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