72792Marketplace_Focus193171752/Articles/Marketplace_FocusMarketplace Focus43583094BNP_GUID_9-5-2006_A_10000000000000340890Y-shaped bottle adds fun and interactivity for childrenY-shaped-bottle-adds-fun-and-interactivity-for-children1211227680000Top designer Yves Béhar and his San Francisco-based firm, fuseproject, have partnered with Thomas Arndt to create an unconventional Y-shaped bottle for Y Water, a new organic, low-calorie drink for children, using Eastman Eastar EB062 copolyester from Eastman Chemical Co. Top designer Yves Béhar and his San Francisco-based firm, fuseproject, have partnered with Thomas Arndt to create an unconventional Y-shaped bottle for Y Water, a new organic, low-calorie drink for children, using Eastman Eastar EB062 copolyester from Eastman Chemical Co. 4101228541012285BNP_GUID_9-5-2006_A_10000000000000340893eastman/NPM/Home/Images/eastman.jpg/NPM/Home/Images/AR_eastman.jpgfalse473215744464BNP_GUID_9-5-2006_A_10000000000000340891435830940Top designer Yves Béhar and his San Francisco-based firm, fuseproject, have partnered with Thomas Arndt to create an unconventional Y-shaped bottle for Y Water, a new organic, low-calorie drink for children, using Eastman Eastar EB062 copolyester from Eastman Chemical Co.Featured on Eastman’s award-winning Innovation Lab Web site, <a href="link:http://www.eastmaninnovationlab.com">www.eastmaninnovationlab.com</a> the Y bottle's symmetrical shape is designed to appeal to elementary school children, who can re-use the package as a toy, building block, or game. Initially available at southern California stores of Whole Foods, the world’s largest retailer of natural and organic foods, Y Water will be offered throughout the United States by mid-2008.<br><br>Available in four flavors that underscore the essential elements of a child’s health – Bone Water, Brain Water, Immune Water and Muscle Water – Y Water does not contain preservatives, artificial coloring or sweeteners, a key benefit for parents seeking healthy options for their children. The healthy nature of the product is further underscored by the small nine-ounce size, providing easy portion-control.<br><br>Beyond the grown-up appeal, the unique package design was created with children in mind. The bold, geometrical shape – inspired by an upside-down, three-dimensional Y – was enabled by the unique blow-molding characteristics of Eastman Eastar™ copolyester. Offering water-like clarity, this material was able to provide the wall-thickness necessary to withstand Y Water’s 185oF hot-fill process and the durability to withstand rough handling and reuse by children.<br><br>The package’s shelf impact is further maximized by biodegradable hang tags placed around the bottle neck. Featuring cartoon-like drawings and humorous text such as, “Bone Water … because you don’t want your skeleton walking out on you,” the tags communicate Y Water’s youthful and fun brand essence. <br><br>The playfulness of Y Water is further conveyed with its capability to be reused as a toy or building blocks. Natural rubber connectors called “Y Knots” allow end-users to connect different packages into molecule-like formations. The reusability of the Y Water package as a creative medium for children prolongs the useful life of the package, making it a more sustainable concept.<br><br> <a href="link:http://www.eastman.com">Eastman Chemical Co.</a><br><br> <a href="link:http://www.fuseproject.com">Fuseproject</a>874512Development193171752Development72792Marketplace_Focus193171752/Articles/Marketplace_FocusMarketplace Focustrue
