|
|
|
72796New_Products_At_Retail193171752/Articles/New_Products_At_RetailNew Products At Retail
43579720BNP_GUID_9-5-2006_A_10000000000000317387Ola Beverage launches Olade Lemon SqueezeOla-Beverage-launches-Olade-Lemon-Squeeze1208979420000false5418215738250BNP_GUID_9-5-2006_A_10000000000000317388435797200Ola Beverage Co. announced the launch of Olade Lemon Squeeze, a
cutting-edge, sugar-free addition to the functional beverage category.
Supplemented with stevia—a tiny plant indigenous to Paraguay that is
300 times sweeter than sugar.<br>Olade is 99% organic and contains nothing artificial, no carbohydrates and only 5 calories per 16 ounce serving.<br><br>The
drink is packaged in a 16-ounce longneck PET recyclable plastic
container to give consumers a portable, shelf-stable product.<br><br>Olade
is the first product offering from Ola Beverage and the vision of Brad
Wilk, the company’s founder. As the drummer in Rage Against the
Machine, Wilk was on tour when he began experiencing the symptoms of
Type 1 diabetes. Three weeks later, he was diagnosed. Unable to find an
all-natural, sugar-free lemonade on the market that would fit with his
diet management plan, Wilk began formulating his own. For years, he has
combined fresh-squeezed organic lemons, glacier spring water and stevia
extract to create his own sugar-free lemonade—the same three
ingredients used in Olade today.<br>Wilk turned to organic consumer
products consultant Andrew Colehower to make this vision a reality.
With over a decade of experience in the marketing, sales and
distribution of organic food and beverage, Colehower knew consumers
were searching for a sugar-free, organic product such as Olade.<br><br>With
the launch of Olade, Ola Beverage is donating a percentage of all sales
to Juvenile Diabetes Research Foundation (JDRF) International, whose
mission is to find a cure for diabetes and its complications through
the support of research. The company’s goal is to raise $100,000 in
2008 through product sales, merchandise sales and peripheral
fundraising.<br><br><a href="http://www.olade.com/">Ola Beverage Co. Inc. </a><br>Santa Cruz, Calif.872796New_Products_At_Retail193171752/Articles/New_Products_At_RetailNew Products At Retail74513Launch193171752Launch
trueBNP_GUID_9-5-2006_A_10000000000000317387com.bnpmedia.form.validator.RequiredValidator16150nameName:45200subjectSubject:com.bnpmedia.form.validator.RequiredValidator408commentComment:No HTML or BBCode in comments please.com.bnpmedia.form.validator.RequiredValidatorPost Your Comment |
|
|
| |
