Regularity. It's not something you want to talk about, but when you are having troubles in that department, it's a strain to think about anything else. You may feel sluggish, constipated and just plain uncomfortable. The trick to regularity is as simple as ensuring that you are consuming enough fiber. Unfortunately for most people, eating enough fiber every day seems like a daunting task.

Not any longer. All-Bran cereal wants to help Americans knock down the barriers when it comes to consuming enough fiber by urging them to take the All-Bran 10-Day Challenge. And it's easier to do with a new great-tasting, high-fiber cereal – All-Bran Strawberry Medley.

Here's the step-by-step plan to a healthier, more regular you:

• Step 1: Get All-Bran cereal
• Step 2: Eat a serving of All-Bran cereal each day
• Step 3: Repeat steps 1 and 2 every day for 10 days

It's that simple and it works.

You Won't Believe Fiber Can Taste This Good

One of the common misperceptions about high-fiber foods is that they lack taste. In January 2008, new All-Bran Strawberry Medley joins a great-tasting line of All-Bran products to improve the taste experience of high-fiber cereals. New All-Bran Strawberry Medley features crunchy bran flakes and squares with granola clusters and real strawberries.

Regular Shmegular: What Does That Mean Exactly?

Many consumers don't know how often they should be having bowel movements, which only adds to the problem – if consumers don't know what regularity is, how will they ever achieve it?

There are several lifestyle and dietary habits people can adopt to ensure regularity, including enjoying All-Bran products as part of a high-fiber diet.

In other Kellogg news:

Pop-Tarts Toaster Pastries with One Serving of Whole Grain are now available in two flavor varieties: Strawberry and Brown Sugar Cinnamon. Each serving of

Pop-Tarts Toaster Pastries with One Serving of Whole Grain provide 16g of whole grains, a full third of the recommended 48g we should eat every day.

Get on the Grain Train

Fewer than 10 percent of Americans get their recommended daily servings of whole grains each day. Moms are looking for ways to add these to their kids' diets. Follow these tasty tips to make sure your kids get the whole grains and fiber you demand, and the great taste and fun they desire:

• Sneak It In: Add crushed, whole-grain cereal to your kids' favorite foods like pancakes, cookies and muffins. Or, add extra beans to taco dips and chili for added fiber.
• Grains with Global Taste: Try whole-wheat pasta for Italian night and corn tortillas for your next fiesta.
• Grains on the Go: Start the day with a nutritious breakfast, rich in whole grains. When in a rush, a portable, fun option like Pop-Tarts Toaster Pastries with One Serving of Whole Grain helps your kids get the whole grain and fiber they need while eating a favorite food.
• Fabulous Fruity Fiber: Stir up a fruit smoothie, or add fresh fruit to your kids' yogurt cups.
• Experiment: Introduce new grains like spelt and barley.

Fortified with six vitamins and minerals, each serving of Pop-Tarts Toaster Pastries with One Serving of Whole Grain provides one serving of whole grains (16g) and is a good source of fiber (3g).

Pop-Tarts Toaster Pastries with One Serving of Whole Grain will be available nationwide in the cereal aisle of grocery retailers in January 2008 with a suggested retail price of $1.99 per box.

Kellogg Co.
Battle Creek, Mich.