Meza VitaHummus encourages daily consumption for health benefitsDCI Cheese Co. announced the national launch of the first low fat hummus fortified with vitamins and calcium under the brand name - Meza VitaHummus.
Meza VitaHummus is available in three 7-ounce varieties-Traditional, Garlic and Pepper/Olive. Each serving provides 25% of the recommended daily allowances of Vitamins A, C and E, as well as 10% of calcium needs. In addition, each serving contains only 2g of total fat, which is ½ the amount in regular hummus, thereby qualifying for the low fat designation. The company confirmed the 7 oz. units will be priced comparably to other national brands on the market.
Meza VitaHummus is positioned to capitalize on the main-stream appeal of the hummus category, while encouraging consumers to eat hummus every day. Nationally, consumers do not get sufficient vitamins and minerals from the foods they eat and have to supplement their diets. This new product provides the opportunity for consumers to eat a delicious home style texture low fat hummus spread, while providing valuable vitamins and calcium.
DCI Cheese Co.Richfield, Wis.