BitWine enhances the value that online communities give to their members while monetizing their loyalty. BitWine offers latest VOIP technology to allow forum participants to have immediate, online voice interaction. Participants or affiliates wishing to share their expertise on a paid basis can immediately connect to potential customers or they can interact as peers.

Under the new partnership, IDG has set up the “TecChannel Expert Network @ BitWine” – a TecChannel community of experts, tightly integrated with their website. TecChannel readers can now find relevant online experts while reading articles or while interacting within the site’s extensive technical forums.

BitWine allows professionals the opportunity to earn money via site forums. Expert users create profiles, and a BitWine "presence button" is added to their TecChannel forum profile, allowing others to immediately see their field of expertise. TecChannel has also added BitWine in-context widgets to individual articles, leading to TecChannel members with related expertise.

Users can connect via instant messaging and phone without any downloads, even allowing experts to provide real-time support by facilitating temporary remote PC control. All future scheduling is also handled through BitWine, as well as payment via PayPal or a credit card.