To capture the spirit of the popular Mexican holiday and ring-in sales for five beer brands, Multi Dimensional Resources has introduced the Cinco De Mayo Floor Display that showcases a broad portfolio of Mexican Beers from Heineken USA/Alcone Marketing.  Multi Dimensional Resources is a leading manufacturer and designer of marketing at retail displays, packaging and store fixtures.  The Cinco De Mayo Display has been nominated for a 2008 OMA (Outstanding Merchandising Award) from POPAI (Point of Purchase Advertising International).  The brands include:  Dos Equis, Tecate, Sol, Carta Blanca and Bohemia.

The Cinco De Mayo Display was designed with bright, bold, eye-catching graphics to attract consumer attention from all directions, throughout the retail environment.  Adjustable “Arch” headers were created to allow the display to expand in width, for placement in larger aisles.  The display’s Arches and Towers tie-in the stacked cases of beer around and inside the display, to offer a holiday fiesta mood and consistent look among all of the brands.  The towers are also available as stand-alone fixtures for additional retail opportunities and placements.

The display was designed and engineered as a corrugated structure designed for quick and easy assembly in the field.  The unit can be utilized as a cross merchandiser for promotional items and tie-ins (such as cross-marketing the beers with limes, lemons and avocados), using an internal design to accommodate merchandise of varying weights and sizes.

Multi Dimensional Resources engages consumers by creating a large display surface with the look of Mexican adobe walls that communicate the fiesta atmosphere of the Cinco De Mayo holiday.  Three-dimensional graphic elements, featuring colorful images of the bottles and brands, remind consumers to bring home the beer to celebrate the holiday.

Multi Dimensional Resources
Carlstadt, N.J.