Ola Beverage Co. announced the launch of Olade Lemon Squeeze, a cutting-edge, sugar-free addition to the functional beverage category. Supplemented with stevia—a tiny plant indigenous to Paraguay that is 300 times sweeter than sugar.
Olade is 99% organic and contains nothing artificial, no carbohydrates and only 5 calories per 16 ounce serving.

The drink is packaged in a 16-ounce longneck PET recyclable plastic container to give consumers a portable, shelf-stable product.

Olade is the first product offering from Ola Beverage and the vision of Brad Wilk, the company’s founder. As the drummer in Rage Against the Machine, Wilk was on tour when he began experiencing the symptoms of Type 1 diabetes. Three weeks later, he was diagnosed. Unable to find an all-natural, sugar-free lemonade on the market that would fit with his diet management plan, Wilk began formulating his own. For years, he has combined fresh-squeezed organic lemons, glacier spring water and stevia extract to create his own sugar-free lemonade—the same three ingredients used in Olade today.
Wilk turned to organic consumer products consultant Andrew Colehower to make this vision a reality. With over a decade of experience in the marketing, sales and distribution of organic food and beverage, Colehower knew consumers were searching for a sugar-free, organic product such as Olade.

With the launch of Olade, Ola Beverage is donating a percentage of all sales to Juvenile Diabetes Research Foundation (JDRF) International, whose mission is to find a cure for diabetes and its complications through the support of research. The company’s goal is to raise $100,000 in 2008 through product sales, merchandise sales and peripheral fundraising.

Ola Beverage Co. Inc.
Santa Cruz, Calif.