Like all parents, Kalpna Solanki cares about her child’s diet. This has put her on a mission to make available the best quality, healthy foods, for babies and children. She launched BOBOBABY and BOBOKIDS, her lines of certified organic and kosher snacks and meals, into the U.S. this month after success in Canada.

Research indicates that 25% of American 2 year olds eat potatoes as their main vegetable.  This is especially of concern since the potatoes eaten are... french fries. With the goal of introducing a variety of vegetables in children’s diets, the new BOBOKIDS product line features a secret agent… vegetables sneaked into each product. Mookies (not a cookie, not a muffin, better than both), frozen meals, snacks, smoothies, and pancake mix are included in the organic and kosher line. They include superfoods and are free of the top seven allergens - peanuts, nuts, soy, sesame, eggs, fish and shellfish.

Solanki’s BOBOBABY products address every aspect of pediatric nutritional science.  Certified organic: a recent Consumer Reports study recommends feeding children organic to reduce their ingestion of pesticides. Kosher: strict processing standards are followed.  Age appropriate: the American Academy of Pediatrics (AAP) recommends 6 months of exclusive breastfeeding, followed by the slow introduction of solid foods. BOBOBABY products are also the first baby foods specifically omitting the top 9 allergens for babies - peanuts, nuts, soy, wheat, sesame, dairy, eggs, fish and shellfish.

Organic food sales are at $14 billion, growing 15% annually and more than fifty percent of U.S. consumers buy organic foods. Organic baby food sales were at $116 million in 2006, representing an increase of more than 21% from 2005. Combine these facts with the growing healthier and sustainable lifestyles (LOHAS) trends... and the future is obvious: parents want healthier choices for their children.

BOBOBABY and BOBOKIDS products are preservative and additive free, yet are sophisticated, explains Solanki, whose recipes feature nutritionally dense powerhouse foods (like mango and high protein quinoa) that are rarely seen in children’s prepared foods.

BOBOBABY

Vancouver, Canada