Fire & Flavor launched its new Web site and redesigned
packaging. The Athens, Ga.-based company, made its mark as the largest
manufacturer of grilling planks in the United States and more recently
as the company to provide all things flavor including cedar papers,
skewers & spice, gourmet salt blends and rubs, a wide range of
brining mixes and the publication of their first cookbook.
With their product line expanding, founder Gena Knox wanted their
new packaging and website to emphasize their core mission to help
people make gourmet simple meals for their family.
With the help of Object 9 Design, Fire & Flavor completely
overhauled its look. Think stainless steel kitchen – a clean, finished
appearance. One that's fresh, approachable, and accessible. Each
product highlights tips and a recipe making it easy for the home cook
to create gourmet meals even on weeknights.
The re-designed Web site has a new interactive how-to section to
help all people embrace the art of cooking with tips on brining, basic
grilling, plank grilling and cooking with cedar papers, along with
instructional videos. And a new "Kitchen" section, which will be
updated regularly, offers menus for entertaining, fast and fresh
recipes for what's in season and tips and techniques such as knife
skills 101.
Athens, Ga.
