Stimulate your senses. That's the tagline for marketing messages that accompany Wrigley's newest branded chewing gum called 5. The line launched in early 2007, and in its first year has managed to stimulate growth as much as the five human senses.

by Nick Roskelly

Full Article

For many processors, the framework for product development efforts has shifted. This year research and development groups (R&D) will focus on “healthy” and “natural” products, and pay close attention to consumer demand for “organic” offerings. Fewer will use teams in tackling product planning and development, and less will follow a set plan in 2008. As budgets fluctuate and the pace of new product development quickens, 2008 promises to be an interesting year on many fronts.

by Sarah Corp

Full Article